COCA — CHURCH OF CONCEPTUAL ART · UNSUBSCRIBE LLC · UNSUB-GEN-001 — 010 · MMXXVI
A placement document issued by the Church of Conceptual Art and Unsubscribe LLC

The Genesis Artifact Collection

The watch is a counterfeit. The covenant is not.
Edition of ten · Edition 1 placed · 2 through 10 available

Ten Genesis Artifacts. Unlicensed Canal Street Rolexes, permanently encased in archival resin, etched with the CoCA institutional mark. Each governed by a perpetual resale covenant: 100% of resale proceeds to the seller up to $30,000. Above $30,000, 50% of the excess remits to the artists. Per transaction. In perpetuity. The covenant runs with the object.

One of the ten may be a genuine Rolex. The institution will not say which.
For serious collectors, art advisors, and press. Not for general distribution.
Edition 2 — $13,500 USD pretax · first-mover terms · Editions 3–10 hold at $15,000 · $1,500 pre-commitment locks the placement
Edition 2 incentive ends at next firm reservation.
COCA — CHURCH OF CONCEPTUAL ART
Placement Document · UNSUB-GEN-001 — 010
I.

This is what an NFT was trying to be.

Programmable scarcity. Provenance that cannot be forged. Royalty that captures upside at every transfer.

These are the features the JPEG never delivered, because the substrate could not hold them. On-chain royalties were marketed and then quietly broken. Platforms made enforcement optional. The mechanism never reached durability.

The Genesis Artifact delivers them in a physical object, governed by a permanent legal covenant, issued by a 501(c)(3) institution.

The resin is the blockchain. The covenant is the smart contract. The lineage is the whitepaper.

You are the custodian if

II.

A smart contract with legal teeth.

The covenant is the asset. The Rolex is the address.

  1. I.

    Resale Royalty

    100% of resale proceeds to the seller up to $30,000. Above $30,000, 50% of the excess remits to the artists. Per transaction. In perpetuity.

  2. II.

    Runs With The Object

    The covenant binds the object across all transfers, all jurisdictions, no time limit. Custodianship constitutes acceptance.

  3. III.

    Documentation Requirement

    Every transfer must be documented in writing. Resale must be settled in cash. Undocumented or non-cash transfers void the chain of custody.

  4. IV.

    Jurisdictional Enforceability

    Enforceable in court in any jurisdiction. Not dependent on a chain, a wallet, or a platform. Not exploitable by code.

III.

The upgrade over on-chain.

A side-by-side. The Genesis covenant is built for what NFT royalties were promised to do.

On-chain royaltyGenesis covenant
EnforcementBy code, subject to exploits and platform policyLegal instrument, in any court
VoidabilityVoided when a marketplace makes royalties optionalVoided only by undocumented or non-cash transfer
Substrate riskDies if the chain dies. Bridges break. Wallets get hackedSurvives any chain, any platform, any wallet failure
ProvenanceA hash that points to a JPEGA physical object plus a documented chain of custody
IssuerUsually a Discord and a roadmapA 501(c)(3) religious institution
IV.

The lineage is the whitepaper.

Six generations of documented art history extended into permanent legal-institutional architecture.

  1. 1874

    Camille Pissarro

    Co-organizes the first Impressionist exhibition. Rejects the Salon. Builds the institution the work requires. Founder of a movement that reshaped the market for art.

  2. 1970s

    Conceptualism

    Latin American conceptualists treat circulation, ideology, and economic structure as the medium. Meireles, Oiticica, CADA. The system becomes the artwork.

  3. 2021

    The JPEG Era

    On-chain royalties marketed and then quietly broken. Platforms make enforcement optional. The mechanism never reached durability.

  4. 2026

    CoCA

    Six generations of documented art history extended into permanent legal-institutional architecture. Founder credibility you cannot fork.

Paul-Alexander Pissarro, great-great-grandson of Camille. Director, Unsubscribe LLC. Co-founder, CoCA.

V.

What the work comments on.

The object did not change. The jurisdiction did.

An unlicensed Canal Street Rolex encased in archival resin is a $200 object.

It was made institutional by the document that governs it.

This is what Duchamp did with a urinal in 1917. This is what the art market does every day with provenance, auction records, and institutional placement.

CoCA made the mechanism visible and legally binding simultaneously.

The resin is not preservation. It is proof. The CoCA mark etched into the block is not branding. It is a legal notation.

The work does not comment on the art market from the outside. It operates inside the art market's own logic and makes that logic explicit.

VI.

Finite by doctrine.

Fixed at issuance. No reprint, no extension, no derivative editions.

Total edition

10

Fixed at issuance. No reprint, no extension, no derivative editions.

Placed

1

First custodian: trial attorney, Texas. May 2026.

Available

9

Edition 2 priced for the first mover at $13,500. Editions 3 through 10 hold at $15,000.

VII.

Inquiry to custody.

The acquisition is a placement, not a transaction.

The protocol

  1. 01

    Inquiry

    Custodianship questionnaire returned. Reservation conversation scheduled within 48 hours.

  2. 02

    Reservation

    $1,500 pre-commitment via the institutional payment link locks the specific edition number. Seven-day written hold available on request prior to wire.

  3. 03

    Settlement

    Balance settled by single USD wire to escrow on signed reservation, or USDC via a dedicated escrow contract on Ethereum (buyer-funded, $3,000 to $5,000 at cost, adds two to three weeks).

  4. 04

    Documentation

    Covenant acknowledgment signed by buyer. Witnessed and notarized.

  5. 05

    Delivery

    Funds released. Object hand-delivered where geography permits or insured ship. Custody transfers on receipt.

  6. 06

    Registration

    Entry filed in the CoCA institutional record. Custodian named permanently.

Twenty-four-hour settlement. Funds escrowed to delivery.

VIII.

What arrives.

Five things. The object is one of them.

The object

Numbered, sealed in archival resin. Hand-delivered where geography permits.

Covenant document

Counter-signed legal instrument. Notarized original. Buyer retains.

Custody certificate

Named entry in the institutional record. Numbered to your edition.

CoCA Bible

Softcover. The doctrinal text. Signed by the Director.

Welcome letter

From the artist. Direct line for any future custody question.

IX.

Hard questions.

Diligence.

How is the covenant enforced?
Legal instrument, not code. Custodianship is acceptance. Enforceable in court in any jurisdiction. Not exploitable, not bridgeable, not optional.
Is it liquid?
Edition of ten. Resale floor protects the seller: 100% of proceeds up to $30,000. Above $30,000, 50% of the excess to the artists. Demand scales with CoCA institutional mass.
What is the upside?
Institutional recognition compounds with each placement, exhibition, press hit. Early custodians are the founding record of a permanent institution.
Why $15,000?
Priced below where the work will trade once the institution has more mass. The covenant means you participate in every future resale. This is a position, not a purchase.

Terms of placement

Work
The Genesis Artifact Collection
Catalog Nos.
UNSUB-GEN-001 — UNSUB-GEN-010
Edition
Ten unique placements
Medium
Unlicensed Rolex timepieces, archival resin, covenant document. Model varies by edition; #001 is Day-Date 40, gold.
Edition 2 price
$13,500 USD pretax · first-mover terms
Editions 3–10 price
$15,000 USD pretax each. Price holds.
Pre-commitment
$1,500 USD — locks the placement; balance due on collection
Settlement
USD wire to escrow, or USDC via dedicated Ethereum escrow contract
Clearing
24-hour settlement. Funds escrowed to delivery.
Resale remittance
100% to seller up to $30,000; 50% of any excess above remits to the artists
Covenant term
Permanent. No sunset.
Tax
Per buyer jurisdiction. CoCA exemption may apply.
Issuer
Church of Conceptual Art / Unsubscribe LLC
Directors
Paul-Alexander Pissarro · ppissarro@unsubscribe.llc
Jesse Do · jdo@unsubscribe.llc

The custodian is not buying an object. They are entering a legal and institutional relationship that will follow the object permanently.

The covenant runs with the object.
Always CoCA.