COCA — CHURCH OF CONCEPTUAL ART · UNSUBSCRIBE LLC · UNSUB-GEN-001 — 010
A placement document issued by the Church of Conceptual Art and Unsubscribe LLC

The Genesis Artifact Collection

A project by CoCA

Ten Genesis Artifacts. Unlicensed Canal Street Rolexes, permanently encased in archival resin, etched with the CoCA institutional mark. Each governed by a perpetual resale covenant: 50% of any future sale remits to the artists. The covenant runs with the object. It cannot be severed.

One of the ten may be a genuine Rolex. The institution will not say which.
For serious collectors, art advisors, and press. Not for general distribution.
$15,000 per placement · $1,500 pre-commitment locks the slot · Final $13,500 due on collection
COCA — CHURCH OF CONCEPTUAL ART
Placement Document · UNSUB-GEN-001 — 010
I.

How it makes money

Covenant. Not royalty.

The Genesis Artifact is governed by a permanent resale covenant.

Instrument type
Resale covenant
Remittance
50% of gross transaction value
Trigger
Any change of custodianship
Jurisdiction
Document chain
Enforcement
Self-executing
Term
Permanent. No sunset.
Dependence on third parties
None.

Fifty percent of any future sale remits to the artists. This is not an artist resale royalty scheme.

Artist resale royalties depend on secondary market infrastructure, jurisdiction, and the willingness of subsequent holders to comply. This covenant is built into the acquisition document itself.

It runs with the object. The artist does not need a gallery in the right jurisdiction.

II.

How it trades hands

The covenant travels. The chain is unbroken.

Lifecycle of the object

  1. 01

    Primary acquisition

    Custodian acquires the Genesis Artifact at $15,000. The acquisition document is signed. The covenant attaches.

  2. 02

    Covenant execution

    Custodian sells. Before any other claim, 50% of the gross transaction value remits to the artists. This is not optional.

  3. 03

    Transfer of custodianship

    The new custodian signs the same document. The covenant travels with the object. The chain is unbroken.

  4. 04

    Compounding provenance

    Each transfer generates institutional documentation, press, and provenance. The object appreciates not in spite of the covenant but because of it.

The covenant is the engine of value, not a tax on it.

III.

What the work comments on

The object did not change. The jurisdiction did.

How the work works

An unlicensed Canal Street Rolex encased in archival resin is a $200 object.

It was made institutional by the document that governs it.

This is what Duchamp did with a urinal in 1917. This is what the art market does every day with provenance, auction records, and institutional placement.

CoCA made the mechanism visible and legally binding simultaneously.

The resin is not preservation. It is proof. The CoCA mark etched into the block is not branding. It is a legal notation.

The work does not comment on the art market from the outside. It operates inside the art market's own logic and makes that logic explicit.

IV.

Why this is ethical

This is a trick question.

The claim

CoCA does not make the world a better place. CoCA makes better fiction.

Good is not what improves conditions. Good is what illuminates what is.

The resale covenant does not reform the art market. It reveals what the art market has always been: a system of agreed-upon fictions governing the transfer of value between people who believe in them.

CoCA made the fiction legally binding and named it honestly.

Two instruments compared

Artist resale royaltyCoCA covenant
EnforcementJurisdiction-dependentDocument chain
ComplianceGoodwillSignature
Third-party infrastructureRequiredNone
Geographic limitYesNo
TermVariesPermanent

The only ethical claim: that this is honest.

V.

The PR and marketing strategy

The covenant is the asset. The Rolex is the address.

Placement strategy

What is being sold

Not a watch.

What is being offered is entrance to the covenant. The acquisition is not a transaction. It is a placement.

The price

$15,000.

Arbitrary. Chosen because it is the price at which a collector makes a decision rather than a decoration. Also the number the press will print.

The press

Distribution, not audience.

Every article written about the Genesis Artifact extends the jurisdiction of CoCA into a new readership. The press is the distribution mechanism for the covenant.

Frame the acquisition the way a private equity placement is framed: not what you are getting but what you are entering.

Terms of placement

Work
The Genesis Artifact Collection
Catalog Nos.
UNSUB-GEN-001 — UNSUB-GEN-010
Edition
Ten unique placements
Medium
Unlicensed timepiece, archival resin, covenant document
Primary price
$15,000 USD
Pre-commitment
$1,500 USD — locks the placement; balance due on collection
Resale remittance
50% of gross transaction value
Covenant term
Permanent. No sunset.
Issuer
Church of Conceptual Art / Unsubscribe LLC

The custodian is not buying an object. They are entering a legal and institutional relationship that will follow the object permanently.